Your business window sign is one of the most important marketing tools that you have at your disposal. A well-designed and executed window sign can help you attract new customers, promote special offers, and improve your overall visibility.
However, if your window sign is poorly designed or executed, it could end up doing more harm than good.
In order to get the most out of your business window sign, there are 12 things you should keep in mind.
1. Keep it Simple:
One of the most important things to keep in mind when designing your business window sign is to keep it simple. This means avoiding any sort of clutter or confusion. Your sign should be easy to read and understand at a glance. Stick to one or two short phrases or sentences that clearly communicate your message.
2. Use Eye-Catching Colors and Fonts:
Another important thing to keep in mind is to use eye-catching colors and fonts. This will help ensure that your sign catches people’s attention and holds it long enough for them to read and comprehend your message.
3. Make Sure it’s Legible:
In addition to using eye-catching colors and fonts, you also need to make sure that your sign is legible. This means choosing a font that is large enough to be easily read from a distance. Avoid using fancy or decorative fonts that are difficult to read.
4. Use Contrasting Colors:
To further improve the legibility of your sign, you should use contrasting colors. This means choosing a light color for the background and a dark color for the text. This will make it easier for people to read your sign, even from a distance.
5. Keep It Short and Sweet:
As we mentioned before, one of the most important things to remember when designing your business window sign is to keep it short and sweet. This means avoiding any sort of unnecessary information. Stick to the essentials and leave anything else out.
6. Highlight Your USP:
Another important thing to remember is to highlight your unique selling proposition (USP). This is what sets you apart from your competition and is one of the most important things to communicate to potential customers. Make sure that your USP is prominently featured on your sign.
7. Use a Call-to-Action:
In addition to highlighting your USP, you should also use a call-to-action (CTA). A CTA is a phrase or sentence that urges the reader to take a specific course of action. For example, you could use a CTA such as “Come in and check out our latest sales!” or “Stop by today for a free consultation.”
8. Include Your Contact Information:
Another important thing to include on your business window sign is your contact information. This includes your business name, address, phone number, and website URL. This will make it easy for potential customers to get in touch with you.
9. Use Promotions and Discounts:
If you’re looking to attract new customers, one of the best things you can do is offer promotions and discounts. Prominently feature any special offers or deals that you’re currently running on your sign. This will help entice people to come into your store or visit your website.
10. Change It Up:
One of the great things about business window signs is that they’re easy to change. This means that you can regularly update and change your sign to keep it fresh and relevant. Don’t be afraid to experiment with different designs and messages.
11. Be Creative:
When it comes to designing your business window sign, there are no rules. This means that you have the opportunity to be as creative as you want. Get creative with your design and don’t be afraid to think outside the box.
12. Have Fun:
Last but not least, remember to have fun with it. Designing your business window sign is a chance to show off your personality and make a statement. So go ahead and let your creativity shine through.
As you can see, there are a number of things to keep in mind when designing your business window sign. By following these tips, you’ll be well on your way to creating a sign that is eye-catching, legible, and effective.