How do Triggering Words Affect the Overall Amazon SEO of A Product?


When it comes to skyrocketing the sales of a product, Amazon SEO is the tool! However, this is a two-way game, and as using high-traffic keywords betters the performance of the listing, using triggering words can completely nullify the good work. Moreover, it may also result in a product listing being completely suppressed!

In this article, let us understand what these words are, and how to hamper your product’s growth on Amazon.

Triggering Words that Kill All your Amazon SEO Efforts

A cancer patient was awarded $80 million by a federal jury in 2019, after finding that Monsanto’s Roundup caused his illness. This was not the first time the company was sued for this, and also not the first time when the company lost the legal battle. Soon, retailers started shunning Roundup from the shelves, and Amazon took notes. It started limiting sales of all pesticide products that contain glyphosate, and other chemicals that are potential carcinogens. Amazon did not stop here, but developed an algorithm that scours all listings both old and new for any signs of violating policies. Thus, even if an ASIN  gets approved, in a matter of days or months it can be suspended because of a red-flagged word.

50 Keywords that You Should Avoid in Your Amazon SEO Listings

Keywords that make pesticidal claims are obviously a big NO, but there are many other unpredictable words as well that may trigger suppression such as ‘’Winter Sale’’.

Here is a list of 50 keywords that should not occur in your Amazon listing, or else the amazon algorithm will strike down the ASIN.

1/ Health and Supplements

First and foremost, you cannot make claims such as cures cancer or cures diabetes or something in these lines. Alternatively, you can use phrases such as – helps reduce pain, or reduces symptoms.

Also, you need permission for any guarantee that falls under the jurisdiction of the Federal Food, Drug, and Cosmetic Act.

DO NOT use the following words:

  • Any Disease Name
  • FDA Approved
  • 510 K Approved
  • Laser
  • Fast Relief
  • Cells
  • Cure
  • Cancer
  • Diabetes

2/ CBD

Containing CBD is not illegal, however Amazon does not allow it. There might be an alteration in the future, but for now avoid mentioning CBD from your listings.

As already mentioned, the use of the word pesticide will get you flagged, and even if you use the word pesticide-free, it will do no good.

Avoid Using the Words:

  • Harmless
  • Non-toxic
  • All-natural
  • BPA free
  • Toxoid
  • Antibacterial
  • Antimicrobial
  • Antifungal
  • Pesticide or any pesticidal
  • Non-poisonous
  • Non-injurious

If your listing includes these words, and it is unavoidable to shun them owing to the traits of the product, your product must meet the standards set by this act and provide the proper documentation to Amazon.

3/ Fake Claims

‘’Satisfaction Guaranteed’’, no matter how harmless it sounds, it can get an ASIN suspended. Though numerous sellers still use this term in their listings, it is a violation of Amazon’s policies, and that is why it is better to stay away from it.

4/ Environment

Any product listed on Amazon has a connection to the environment, it must have the proper documentation and evidence should they call your claim into question.

Stay away from words such as:

  • Biodegradable
  • Eco-friendly
  • Non-Toxic
  • BPA-Free
  • Compostable
  • Recyclable

5/ Jewelry and Clothing

Words that can trigger suppression in this category:

  • Summer/Winter/Fall/Spring Sale
  • Sterling
  • Generic
  • Non-corrosive metals
  • Odor-reduction
  • Decreases bacteria

Also Read: How SalesDuo grew sales by 80% by altering SPAX’s catalog on Amazon

Final Words

Apart from all these, do not use terms that are offensive, abusive or illegal in nature. Amazon may not suspend you for using these, but you will be banned from advertising any products with listings that include such terms. Amazon might even categorize these products as adult products. Amazon SEO might seem simple on the front, but as you dive deep the complexities face you. At SalesDuo, we not only concentrate on parameters that will increase the product ranking, but ensure that no triggering words or any other things are done that will reduce the footprint of the product.

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