When consumers search for products on Amazon, they are more likely to find your products if the specific search queries they use to match the keywords included in your product descriptions and listings. That means you must use the right keywords that your target consumers use to find products similar to yours.
Note that Amazon’s A9 algorithm prioritizes products that increase purchase likelihood when displaying products (results) for a search query. It focuses on two important factors – relevance and performance. Relevance is often based on how your keyword-rich content matches a consumer’s search query, while performance is based on how well your listed products sell.
Remember, you need more than just the right keywords to boost your product sales on Amazon. Here are Amazon optimization tips to help you boost your product listings and increase sales on Amazon.
1. Use the right keywords
With Amazon SEO, most keywords have similar aspects to traditional SEO but with more buyer-focused elements. Prioritize long-tail keywords because most consumers are likely to use long search phrases when looking for products online. Remember, these keywords must be relevant to what your target consumers are searching for. Otherwise, you will miss out on potential leads for failure to use the correct keywords in your product listings.
2. Manage your product reviews on Amazon
Reviews and ratings are a crucial part of any business, whether online or brick-and-mortar establishments. They can be the reason a consumer purchases your product or decides to buy from a competitor. Thus, it’s crucial that you manage your Amazon product reviews as part of your SEO campaign. So, how do you manage these reviews?
For the most part, Amazon prioritizes products with four or more stars. There’s a good chance such products have great reviews and consumers enjoy them. You want to encourage your customers to leave a review and rating on your products – request them to share their experiences with your product. If you receive a negative review, respond to it carefully to avoid deterring your future clients. This might even lead to more conversations.
3. Optimize your product titles
How you format your product listings, and titles will affect how they appear on search engine results pages (SERPs). You must include all important product elements in your titles. These include brand name, the main feature, material, top ingredient, product type, model, size, package count, color, flavor, and more. When optimizing your product titles, add your focus keyword too. This will make it easier for consumers looking for products similar to yours to find you on search engines.
4. Optimize your images
Images play a crucial role in the buying process, particularly on eCommerce platforms like Amazon. Indeed, online shoppers need to see your products from all angles to get a better understanding of what you offer. Therefore, it’s in your best interest to follow all Amazon’s image guidelines when listing your products for sale.
In addition to the four Amazon SEO tips discussed above, optimize your product descriptions for the correct keywords. Also, optimize your pricing model. Amazon is a great eCommerce platform to post your products for sale and help interested consumers find what they are searching for.